Swatch Group, Landmarks

The development of the Swatch Group is marked by numerous exceptional sites that illustrate the stages in its evolution.

Located at one of Geneva’s most prestigious addresses, La Cité du Temps is an iconic landmark of watchmaking history, as is the extraordinary Nicolas G. Hayek Center inaugurated in Tokyo’s Ginza district in 2007. Then there is the former Glashütte watchmaking school which, with funding from the Swatch Group, has been transformed into a museum devoted to the history of watchmaking. These are soon to be joined by the Swatch Art Peace Hotel, which will be housed in Shanghai’s legendary Peace Hotel.

Right around the globe, Swatch Group buildings are seen as icons of outstanding architecture, combining remarkable esthetic qualities with a design that remains faithful to an ideal of performance. This ideal is directly interpreted as the promotion and direct involvement of art in all its various forms.

Swatch Group, Brands and Companies – Landmarks